Student Recruitment Tools:
Using Social Media and Working with Agents for Effective International Recruitment
Where? At the premises of our Host and Main Partner: Kozminski University, 57/59 Jagiellonska Street, Warsaw, Poland
What & For Whom? This two-day workshop is addressed to professionals in higher education institutions who work in international marketing and recruitment. This workshop addresses, in practical terms, the need higher education institutions have to effectively use their resources toward international student recruitment.
Workshop One will focus on the use of social media as a modern method of student recruitment supported by online solutions: Facebook, LinkedIn, YouTube, Twitter and Google+. The Workshop, addressed to attendees up to advanced level, is a step-by-step guide on how to create an effective social media footprint for your institution, focusing on Facebook as the key social media student recruitment tool. Within one day the international experts will take you through the entire process of how to set up, manage, maintain and monitor the Facebook fan page for your higher education institution. Bring your laptops and you will leave with live Facebook page!
Workshop Two will discuss the details of working with agents to cost-effectively recruit quality students around the globe. This workshop is aimed at international recruiters interested in learning more on how to get started or to work more effectively with recruitment agents. Attendees will learn why agents are increasingly important in international recruiting and hear from industry experts how to recruit, manage and motivate recruitment agents to best effects whilst protecting your institutional brand.
When? November 13 and 14, 2013
This two-day workshop gathered higher education professionals from Poland, Estonia, Bulgaria, Ukraine, UK and Hungary. We talked about how to effectively use HEIs’ resources toward international student recruitment.
85% of attendants thought that the course was EXCELLENT and VERY GOOD.
Workshop One focused on the use of social media as a modern method of student recruitment supported by online solutions: Facebook, LinkedIn, YouTube, Twitter and Google+. Participants learned how their organisation can use a mix of social media and communities created therein in its student recruitment strategies and why it is so important in contemporary marketing. Facebook was in a special focus as the key social media student recruitment tool.
Workshop Two discussed the details of working with agents to cost-effectively recruit quality students around the globe – how to set up and maintaining the cooperation. Attendees learned why agents are increasingly important in international recruiting and heard from industry experts (Markus Badde of ICEF and Chris Price of Adventus Education) how to recruit, manage and motivate recruitment agents to best effects whilst protecting the institutional brand.
Markus Badde is the CEO of ICEF GmbH, connecting international educators and student recruitment agents to key markets and networks worldwide, helping them to achieve the results and efficiencies they require in growing quality international student enrollments. He has a background in journalism and publishing, having studied at CELSA (Sorbonne University – Paris IV) and worked in the media and communications sector in France during the 1980’s before co-founding ICEF in 1991. After that, Markus held various senior marketing positions over eight years at Cisco Systems, the world leader in Internet networking. Before re-joining ICEF in 2004, Markus spent two years as Business Development Director at ICWE GmbH, organizer of events such as StudyWorld, Expolingua Berlin, the EAIE Exhibition, as well as Online Educa Berlin, the largest international e-learning conference. He is a member of NAFSA, the EAIE and other international associations, and speaks regularly on topics related to international education. Markus’s LinkedIn profile is here.
Chris Price, MA, director at Adventus Education. Educated in the UK and US, in the 20 years of his career Chris has been a director in international offices and international marketing departments in UK universities, media agency working on international higher education marketing and in international student recruitment agency, which gave him experience as a manager and leader in public and private education. As a consultant, Chris works on agent relations, marketing in education, international recruitment and digital marketing. He hold a title of a Fellow of the Chartered Institute of Marketing, he has been a Marketing&Recruitment Professional Section at the EAIE. At conferences, workshops and seminar Christ trains employees of universities, private institutions and education promotion agencies. Chris is the winner of Bo Gregersen Award for Best Practice form EAIE for innovative input into international education and Queens Award for Enterprise for a university for its successful international student recruitment campaign he led. Chris’s LinkedIn profile is here.
Tony Lee works for INTO University Partnerships Ltd in the UK, developing communication strategies with the use of digital marketing techniques and relying on social network for eight prestigious universities in the US and UK. In the last 10 years in promotion and marketing targeted at youth he created one of the first in the world TV2web enterprises, he was a marketing manager at a TV channel for young people and a commercial manager at Optimistic Media, managing the international affairs of the company, created and managed two start-ups. Tony is one of the founders of University Choice TV, created Global Campus connecting students to universities. He frequently speaks at EAIE conferences and for Council for Advancement and Support of Education (CASE), he is a trainer at British Council for Digital Marketing T&D for universities in the UK. Tony’s LinkedIn profile is here.
THE HOST AND MAIN PARTNER
Kozminski University, founded in 1993, is a private institution of higher education with full academic rights. KU has obtained Polish and international accreditations, as well as excellent results in global and national educational rankings which shows the high quality of its programs and services. Due to these qualities, KU diplomas have become coveted. KU offers various bachelor, masters, MBA, as well as Ph.D. programs, also in English. The educational offer includes: management (in Polish and in English), finance and accounting (in Polish and in English), economics – international markets, law, administration, as well as social sciences in management: management in virtual environment, business and media sociology and psychology in management.
Since 2009 KU has been highly ranked in the prestigious educational rankings provided by the ‘Financial Times’ – Business School rankings, which include the best universities from around the world. Moreover, for the past 14 consecutive years it has held first place among private universities in educational rankings published by ‘Perspektywy’, ‘Rzeczpospolita’ and ‘WPROST’. KU also received a special distinction from the National Accreditation Committee in regards to its management program.
KU holds three international accreditations: EQUIS, AMBA and AACSB. Only 5% of business schools from around the world hold all three, including Yale and Harvard University.
KU holds the right to award doctoral degrees in three disciplines: management, economics and law. As the only private higher education institution in Poland, it has the power to authorize a higher Ph.D. degree (habilitation degree) in the discipline of management and economics. Also under the so-called parametric evaluation of research units within the field of economics Kozminski University boasts the “A” category ranking.
BigChoice Group is the exclusive sponsor of this event. BigChoice Group are experts in attracting the highest quality enquiries for undergraduate and postgraduate courses across the globe. Our range of products and services uniquely target international candidates in the right place at the right time. BigChoice Group’s approach is not about numbers but about quality, offering a range of tailored recruitment solutions to guarantee attracting the right applicants. We specialize in education social media, direct qualified student enquiries, and assisting agents with in–country online marketing.